ZestyGo
This project showcases the complete UX process — from understanding user needs and defining problems to designing, prototyping, and testing solutions. Key responsibilities included conducting research, defining user personas, mapping journeys, building information architecture, and designing high-fidelity UI screens guided by a consistent style system. The outcome is an intuitive prototype that balances aesthetics, usability, and business objectives.
Jan 27, 2025
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CLIENT
CircleConnect
CLIENT
CircleConnect
CLIENT
CircleConnect
Role
Designer & PM
Role
Designer & PM
Role
Designer & PM
Service
Mobile Application Design
Service
Mobile Application Design
Service
Mobile Application Design
Project Details
Project Details
Project Details
Identified key pain points—complex navigation, limited personalization, and lack of clarity in delivery tracking.
Through user research and competitive analysis, developed a simplified flow, consistent design system, and high-fidelity prototype emphasizing ease of use and visual clarity.
Identified key pain points—complex navigation, limited personalization, and lack of clarity in delivery tracking.
Through user research and competitive analysis, developed a simplified flow, consistent design system, and high-fidelity prototype emphasizing ease of use and visual clarity.
Identified key pain points—complex navigation, limited personalization, and lack of clarity in delivery tracking.
Through user research and competitive analysis, developed a simplified flow, consistent design system, and high-fidelity prototype emphasizing ease of use and visual clarity.
My Role & Process
My Role & Process
My Role & Process
Role: UI/UX Designer
Tools: Figma, Miro
Responsibilities:
Conducting user research and survey analysis.
Developing personas, user flows, and journey maps.
Creating the design system and high-fidelity UI screens.
Prototyping and presenting interactive solutions.
Process Overview:
Discovery – Understanding business and user goals.
Research – Gathering insights through surveys/interviews.
Ideation – Wireframing and brainstorming solutions.
Design – Creating polished interfaces and components.
Validation – Testing usability and refining based on feedback.
Role: UI/UX Designer
Tools: Figma, Miro
Responsibilities:
Conducting user research and survey analysis.
Developing personas, user flows, and journey maps.
Creating the design system and high-fidelity UI screens.
Prototyping and presenting interactive solutions.
Process Overview:
Discovery – Understanding business and user goals.
Research – Gathering insights through surveys/interviews.
Ideation – Wireframing and brainstorming solutions.
Design – Creating polished interfaces and components.
Validation – Testing usability and refining based on feedback.
Role: UI/UX Designer
Tools: Figma, Miro
Responsibilities:
Conducting user research and survey analysis.
Developing personas, user flows, and journey maps.
Creating the design system and high-fidelity UI screens.
Prototyping and presenting interactive solutions.
Process Overview:
Discovery – Understanding business and user goals.
Research – Gathering insights through surveys/interviews.
Ideation – Wireframing and brainstorming solutions.
Design – Creating polished interfaces and components.
Validation – Testing usability and refining based on feedback.
Achievements & Impact
Achievements & Impact
Achievements & Impact
Delivered a clean, minimal, and user-friendly interface that enhances discoverability and ordering speed.
Improved potential task efficiency and satisfaction by addressing key usability issues identified in research.
Established a scalable design system ensuring brand consistency across all screens.
Strengthened end-to-end UX skills — from research to interactive prototyping — demonstrating a user-centered design mindset.
The final prototype presents a streamlined, modern food delivery experience that aligns with current market expectations.
Delivered a clean, minimal, and user-friendly interface that enhances discoverability and ordering speed.
Improved potential task efficiency and satisfaction by addressing key usability issues identified in research.
Established a scalable design system ensuring brand consistency across all screens.
Strengthened end-to-end UX skills — from research to interactive prototyping — demonstrating a user-centered design mindset.
The final prototype presents a streamlined, modern food delivery experience that aligns with current market expectations.
Delivered a clean, minimal, and user-friendly interface that enhances discoverability and ordering speed.
Improved potential task efficiency and satisfaction by addressing key usability issues identified in research.
Established a scalable design system ensuring brand consistency across all screens.
Strengthened end-to-end UX skills — from research to interactive prototyping — demonstrating a user-centered design mindset.
The final prototype presents a streamlined, modern food delivery experience that aligns with current market expectations.